Social Media Marketing


Tap The Viral Power Of Social Media

There is unprecedented opportunity right now to reach audiences and communicate with potential customers through social marketing. The key is taking the time to understand this new method of communication for businesses and to execute based upon a clear strategy. If you approach social marketing in the right way, it can bring countless benefits and opportunities to your company. Social media optimization is not limited to marketing and brand building. Increasingly, smart businesses are integrating social media participation as part of their knowledge management strategy (i.e., product/service development, recruiting, employee engagement and turnover, brand building, customer satisfaction and relations, business development and more). Additionally, social media optimization can be implemented to foster a community of the associated site, allowing for a healthy business-to-consumer (B2C) relationship.

Social media optimization is not limited to marketing and brand building. Increasingly, smart businesses are integrating social media participation as part of their knowledge management strategy (i.e., product/service development, recruiting, employee engagement and turnover, brand building, customer satisfaction and relations, business development and more). Additionally, social media optimization can be implemented to foster a community of the associated site, allowing for a healthy business-to-consumer (B2C) relationship.

A large and fast growing portion of some of the most important consumer demographics are spending more of their time and attention on social media and less on other channels. Not only are young people engaging online but adults, professionals, and people from around the world now constitute a substantial portion of the Facebook user base as well. Social media enables marketers to stay connected with people throughout their day whether they are on their computers or mobile devices, at home or at work, watching TV or shopping with friends. This allows businesses to create rich social experiences, build lasting relationships and amplify the most powerful type of marketing – word of mouth. Connecting with people is just the beginning. In the pages that follow, you will find best practices for reaching your businesses objectives on Facebook.

However, most marketers lack a comprehensive understanding of the vast array of explicit and implicit marketing channels offered by social media platforms – most of which are viral. Tremendous possibilities exit for brands and businesses to harness the power of social networking to achieve their marketing goals. We specialise in enabling companies to develop social media strategies based on their market and their consumers around these top goals:

  • Growing brand awareness (a softer value, takes longer to build). Website traffic and user behavior (external and internal tracking)
  • Conversion and sales tracking
  • Increase e-traffic to your website
  • Business development and a broader customer reach
  • Creating a positive brand association and keeping it there (see also reputation management)
  • Create buzz about events
  • Community building platform
  • Boost your Sales
  • Develop deeper relationships with your customers.
  • Build customer loyalty and retention.
  • Establish your company as the industry thought-leader.
  • Build your brand recognition.
  • Gain valuable insight into what your customers really think about your business, before it becomes too late to do anything about it.
  • Recruit talented employees to work for your company
  • Creating your branding and design on all social media channels
  • Fan building exercises & developing customer engagement activities & strategy
  • Facebook advertising, online marketing and pay per click advertising
  • Business development and a broader customer reach
  • Website traffic and user behavior (external and internal tracking)
  • Conversion and sales tracking & growing brand awareness

What we do for your brand on the Social Media platform ?

Develop your Facebook/YouTube/Twitter/Pinterest Branding & Design

  • Create an exclusive corporate branding and design for your business on the top 4 social media platforms

Create Engaging Interactive Content To Involve Your Customers

  • Provide detailed interactive information related to products and services that connect your brand to your customers.

Develop Offers/Promotions/Contests to Reach, Grow & Involve Your Consumers

  • It’s a fact: promotions build fans and followers and drive sales. Run best-in-class campaigns to build and engage your audience.

Track, Measure & Analyse Your Fan Base, Audience & Strategy

  • Access real-time metrics. Analyze user behavior, aggregate demographic profiles and viral campaign information.
  •  Key Social Media Marketing Activities

Interactive Facebook applications

  •  Product presentations, audio -visual content, animated slide shows and more
  •  Content, posts, feeds, news, articles and activity generation and updates
  •  Brand engagement activities for customer loyalty and brand development
  •  Facebook marketing campaigns, offers, promotions, contests, polls, quizzes and interactive games
  •  Demographically targeted campaigns for select/niche audience
  •  Social benchmarking and behaviour analytics
  •  Fan building campaigns
  •  Sponsored stories
  •  PPC Advertising

Monthly Content Development, Updates, Promotions and Facebook Marketing (optional)

  • Monthly/weekly updates of content developed by us your Facebook page
  • Add product images, marketing collateral, photos and videos to your Facebook site including site maintenance and administration.
  • Sourcing, developing and creating relevant content for your Facebook page
  • Developing promotional strategies, sponsored stories, contests, offers, promotions and customer engagement activities
  • Monitoring and analysing response, success rate, returns and campaign results

Facebook advertising campaigns (PPC) (optional)

  •  Create targeted advertising campaigns on Facebook related to specific products, offers and promotions
  • Build fan base and drive targeted traffic to your Facebook page
  • Analyse response, lead generation and return on investment budget based