Media Strategy

Strategies Driven By Research And Insights

Our goal is to provide outstanding media effectiveness utilising an in-depth understanding of our multi-cultural target audience, a detailed knowledge of all available communication channels and a through grasp of the client’s brand and corporate objectives, this ensures that we always deliver the most mileage per advertising rupee. With our strategic, insightful approach, we work to improve our clients’ campaigns by applying a combination of customized and innovative media strategies along with result oriented and measurable executions.  Our comprehensive media solutions include media research and planning, media buying and placement, competitive spending analysis, media reporting and post-buy analysis.

The media department at Ted Media has years of experience in monitoring, selection and placement of media in the regional and international marketplace. We utilize state-of-the-art analysis to help plan and negotiate media purchases. Methodologies regularly utilized to support media planning are – periodic readership, listenership and viewership analysis and psychographic, demographic, ethnographic and geographic analysis of our target markets. Finally, our proven credibility and experience with the media, both locally and internationally, allow us to negotiate the most cost-effective rates for our clients.

  • Newspapers
  • Magazines
  • Radio
  • Television
  • Online
  • Cinema
  • Ambient
  • Behavioural, contextual and geo-targeting
  • Viral campaigns
  • Social media