Business’ Shift In Focus From Websites To Facebook Pages

  Companies are pushing their Facebook Pages like never before. No matter where you look – from online advertising and marketing to television and print ads, billboards, and even business cards – you’ll see “Find us on Facebook” or that iconic lower-case “f”. With Facebook’s 800 million users, it only makes sense for companies to place their products or services where they...
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What Facebook Users Are “Liking” [Infographic]

If you ever wonder what kind of content attracts more “Likes” on Facebook, this Infographic is going to give you an idea. The data comes from a study conducted recently even tough it represents a small sample of 1,224 respondents, it will show you a couple of items I’m sure you were not expecting. Let’s first look at some of the interesting facts included and then we’ll look at the...
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How To Get Twitter Followers Without Using A Mass-Following Tool

I’m not going to get into why you might want to get more followers on Twitter, maybe you want to increase your traffic or because it represents more business opportunities… I’ll leave that to you. I will mention the word “Organic” as a starting point in this post. There is nothing healthier than getting results in an organic way. For example, in search is always better to get organic...
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10 Reasons Your Facebook Page Is Not Taking Off

I’m gonna say it right off the bat, I believe growing a community or achieving higher levels of engagement with your audience is harder on a Facebook Page than on a blog or Twitter. I usually hear this with clients and in random conversations. What is it that we fail to understand about them? Is it that we don’t really understand how the user interacts with a page or consumes its content?...
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How to Generate Leads from Social Media

Guest post by Sookie Shuenfrom Zoober Inbound. Something big has happened to social media. In case you hadn’t noticed, social media is big – and getting bigger all the time. What was once the domain of just a small number of people is now everyday currency in and outside of business. Facebook, Twitter, LinkedIn etc are now familiar channels for many of us. Now 23% of all the time we are...
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8 Great Twitter Tools That Will Get You Tweeting Like A Pro

  The reasons to join Twitter are plentiful. In fact, Jeff recently wrote a wonderful post on why it is often misunderstood and people aren’t jumping onto it earlier. The experiences I have had with Twitter were amazing and it was by far the most valuable Social Network for me to use. What I like best about Twitter is it’s open structure, not only for users, but also for developers. It has...
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7 Ways to Use Pinterest to Promote Your Business – Plus Infographic

Image centric social networks are rapidly gaining market share due to their high engagement levels. Everyone apparently loves an enticing photo. Pinterest has become the social media network to watch after growing over 4,000% in the last 6 months. At an average of 88.3 minutes per visitor it ranks third on engagement behind Facebook and Tumblr and well ahead of LinkedIn (16 minutes) and...
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What is Pinterest and How Can You Use it for Marketing your Business?

It’s official, Pinterest is becoming the latest craze in social media – the chic new visually stimulating social sharing site is quickly joining the likes of Facebook, Twitter and StumbleUpon. And just like other social media platforms, there is a big rush of users joining the site to see what the fuss is all about. If history holds true, eventually the active user base will slowly decrease...
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20 Ideas for Social Media Content That Engages

The cry of “Content is King”  has been a rallying call for bloggers and on-line publishers for years. Creating and marketing your content is now as easy as typing text and uploading images and videos and then hitting the publishing button. This has been facilitated by the advent of social networks and blogging software that facilitate fast efficient multi-media publishing. The reality is...
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5 Reasons Why Facebook Drives Consumer Buying – Infographic

Facebook  provides a wide ranging and encompassing online social network ecosystem that allows you to share music, photos and information that can be seen by your friends in their timeline and ticker. Its impact is also starting to be seen as influencing consumer decisions as people notice online comments by friends on Facebook and make purchases based on this sharing. Facebook’s role in...
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5 Reasons Images are King with Social Media Marketing

It’s a well-known fact that people are visual. They like things that attract their eyes. Color, images, movement, all these things bring them in and make them stay and brings them back. So why do so many business bloggers forget this little tidbit? Why are their sites filled with words and empty of color, photos or images? Here are five reasons to add images to your blog, Facebook, and other...
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The 10 Best Facebook Campaigns

Facebook marketing campaigns seem to be going all warm, caring and fluffy recently as brands realize that solving problems and helping those in need can be a very effective marketing tactic. Three of the Facebook campaigns in this list have an altruistic reason behind their campaigns, from donating $500,000 each to 20 schools to raising funds for the “Make A Wish Foundation”. The marketing...
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