6 Social Media Networks to Watch in 2012

Curiosity is a human trait that makes us want to discover what lies beyond the horizon, over the ocean or what can be seen and experienced from the top of a beckoning mountain. It makes humans take risks that are both life threatening and potentially rewarding and life changing. George Mallory, the English mountaineer and explorer who died in 1924 when attempting to be the first man to make...
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5 Social Media Trends and Predictions

As I was writing this article about Social Media trends I remembered a quote that I had come across a while back from Bill Gates of Microsoft… “We always overestimate the change that will occur in the next two years and underestimate the change that will occur in the next ten. Don’t let yourself be lulled into inaction.” So when you read the list keep the trends in mind and prepare for...
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20 Social Media Statistics

These figures reveal the huge black hole that our time disappears into when we visit Facebook, Twitter or YouTube or other social media sites. One in every 7 people on Earth is on Facebook ( This number is calculated by dividing the planets 7 billion people by Facebook’s 1 billion  users) People spend 746 billion minutes per month on Facebook Each Facebook user spends on average 15 hours...
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6 Ways to Be More Persuasive With Social Media

  How can you be persuasive with consumers on social media? One of the best books on persuasion is called Influence, in which author Robert Cialdini describes six elements of effective persuasion. I share those tactics below and analyze how they can best be applied to a social media audience. 1. Reciprocation – The Oldest Trick in the Book Reciprocation is built upon the theory that...
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