Business’ Shift In Focus From Websites To Facebook Pages

  Companies are pushing their Facebook Pages like never before. No matter where you look – from online advertising and marketing to television and print ads, billboards, and even business cards – you’ll see “Find us on Facebook” or that iconic lower-case “f”. With Facebook’s 800 million users, it only makes sense for companies to place their products or services where they...
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How to Generate Leads from Social Media

Guest post by Sookie Shuenfrom Zoober Inbound. Something big has happened to social media. In case you hadn’t noticed, social media is big – and getting bigger all the time. What was once the domain of just a small number of people is now everyday currency in and outside of business. Facebook, Twitter, LinkedIn etc are now familiar channels for many of us. Now 23% of all the time we are...
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20 Social Media Statistics

These figures reveal the huge black hole that our time disappears into when we visit Facebook, Twitter or YouTube or other social media sites. One in every 7 people on Earth is on Facebook ( This number is calculated by dividing the planets 7 billion people by Facebook’s 1 billion  users) People spend 746 billion minutes per month on Facebook Each Facebook user spends on average 15 hours...
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The Ins and Outs of SEO Web Design

When it comes to SEO, most people agree that the most important things a site can have is high quality content and strong inbound links. These are the things the search engines are looking for when determining your ranking and and deciding if your site is the one that is going to meet their searcher’s needs. However, much like how the wrapping on a present affects what the recipient thinks of...
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60 Informative Social Networking and Social Media Infographics

Infographics have become the method of choice to communicate data, facts, figures and statistics about a given topic.  Social media has fueled their growth and popularity, and there have been a large number ofsocial media infographics created over the past year.  Whether you’re interested in analyzing the growth and history of social networking, or you want to break down a given social...
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Measuring Social Media ROI: 3 Things to Consider

What’s the ROI of social media? That’s the million-dollar question that every marketer and brand manager would like to answer — and yet, we still can’t do it.Earlier this year, a study reported that 74% of CMOs predicted that 2011 would be the year that social efforts were finally tied to hard ROI. And here we are, nearing the end of 2011, still not certain how to uniformly measure the...
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6 Ways to Be More Persuasive With Social Media

  How can you be persuasive with consumers on social media? One of the best books on persuasion is called Influence, in which author Robert Cialdini describes six elements of effective persuasion. I share those tactics below and analyze how they can best be applied to a social media audience. 1. Reciprocation – The Oldest Trick in the Book Reciprocation is built upon the theory that...
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30 Inspirational Email Newsletter Designs

Email newsletters are becoming more and more popular on the internet as businesses begin to use them as a viral way of communicating with their audiences/customers. They are, without doubt, great marketing and communication tools. It allows your site visitors to be constantly kept ‘in the loop’ with what’s new and what’s to come in the future. The whole point of owning a website that...
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