Business’ Shift In Focus From Websites To Facebook Pages

  Companies are pushing their Facebook Pages like never before. No matter where you look – from online advertising and marketing to television and print ads, billboards, and even business cards – you’ll see “Find us on Facebook” or that iconic lower-case “f”. With Facebook’s 800 million users, it only makes sense for companies to place their products or services where they...
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What Facebook Users Are “Liking” [Infographic]

If you ever wonder what kind of content attracts more “Likes” on Facebook, this Infographic is going to give you an idea. The data comes from a study conducted recently even tough it represents a small sample of 1,224 respondents, it will show you a couple of items I’m sure you were not expecting. Let’s first look at some of the interesting facts included and then we’ll look at the...
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10 Reasons Your Facebook Page Is Not Taking Off

I’m gonna say it right off the bat, I believe growing a community or achieving higher levels of engagement with your audience is harder on a Facebook Page than on a blog or Twitter. I usually hear this with clients and in random conversations. What is it that we fail to understand about them? Is it that we don’t really understand how the user interacts with a page or consumes its content?...
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How to Generate Leads from Social Media

Guest post by Sookie Shuenfrom Zoober Inbound. Something big has happened to social media. In case you hadn’t noticed, social media is big – and getting bigger all the time. What was once the domain of just a small number of people is now everyday currency in and outside of business. Facebook, Twitter, LinkedIn etc are now familiar channels for many of us. Now 23% of all the time we are...
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20 Ideas for Social Media Content That Engages

The cry of “Content is King”  has been a rallying call for bloggers and on-line publishers for years. Creating and marketing your content is now as easy as typing text and uploading images and videos and then hitting the publishing button. This has been facilitated by the advent of social networks and blogging software that facilitate fast efficient multi-media publishing. The reality is...
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5 Reasons Why Facebook Drives Consumer Buying – Infographic

Facebook  provides a wide ranging and encompassing online social network ecosystem that allows you to share music, photos and information that can be seen by your friends in their timeline and ticker. Its impact is also starting to be seen as influencing consumer decisions as people notice online comments by friends on Facebook and make purchases based on this sharing. Facebook’s role in...
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5 Reasons Images are King with Social Media Marketing

It’s a well-known fact that people are visual. They like things that attract their eyes. Color, images, movement, all these things bring them in and make them stay and brings them back. So why do so many business bloggers forget this little tidbit? Why are their sites filled with words and empty of color, photos or images? Here are five reasons to add images to your blog, Facebook, and other...
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The 10 Best Facebook Campaigns

Facebook marketing campaigns seem to be going all warm, caring and fluffy recently as brands realize that solving problems and helping those in need can be a very effective marketing tactic. Three of the Facebook campaigns in this list have an altruistic reason behind their campaigns, from donating $500,000 each to 20 schools to raising funds for the “Make A Wish Foundation”. The marketing...
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