Measuring Social Media ROI: 3 Things to Consider

What’s the ROI of social media? That’s the million-dollar question that every marketer and brand manager would like to answer — and yet, we still can’t do it.Earlier this year, a study reported that 74% of CMOs predicted that 2011 would be the year that social efforts were finally tied to hard ROI. And here we are, nearing the end of 2011, still not certain how to uniformly measure the...
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30 Inspirational Email Newsletter Designs

Email newsletters are becoming more and more popular on the internet as businesses begin to use them as a viral way of communicating with their audiences/customers. They are, without doubt, great marketing and communication tools. It allows your site visitors to be constantly kept ‘in the loop’ with what’s new and what’s to come in the future. The whole point of owning a website that...
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