Top 10 Tips for Better Content Marketing

As the old saying goes, “If a tree falls in a forest and no one is around to hear it, does it make a sound?” Don’t let the same thing happen to your new product. This is where a solid content marketing plan comes to the rescue. Susan Gunelius, author of Content Marketing for Dummies, defines content marketing as “the practice of developing awareness, recall, purchases and loyalty through...
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9 Ways to Improve Customer Communication on Your Website

If you’re like most business owners, getting leads online is the main reason you created a website in the first place. Sure, you may have a stellar SEO campaign, a beautiful design and an über low bounce rate, but without a well-planned contact strategy, you can’t turn those pageviews into conversions. Online conversions aren’t just for ecommerce websites. In fact, most businesses use...
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